LINK: https://docs.google.com/presentation/d/164UgGZ5heS8ESR66Bwc7E0DIcNIQmp-1hZ26_G4ZHK8/edit#slide=id.g27d44486c91_1_1

if marketing has AIDA(Awareness,Interest,Desire,Action) approach.

Sales has the 5 Whys.

https://bizxpand.com/b2b-sales/what-are-the-five-whys-and-why-do-you-need-them-for-selling/